MG416
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Advanced Marketing
Subject Code
MG
Number
416
Title
Advanced Marketing
Description
In this course students will examine the key concepts and issues in developing a marketing strategy from the perspective of the corporate and SBU decision-maker. The course will take students through the process for formulating marketing strategies under various market conditions, for developing strategic and tactical marketing action plans, and how to evaluate and control a marketing plan and budget. Students undertaking this course will be required to use knowledge gained from previous marketing subjects in completing course assignments. Prerequisite: MG 314.
Course Typically Offered
-
3
Maximum Variable Credits
-
Repeatable
-
Number of Course Repeats When Repeatable
-
Max Credits Repeatable
-
Department or School
College
College of Professional Schools