MG314
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Marketing Management
Subject Code
MG
Number
314
Title
Marketing Management
Description
This course immerses the student in the strategies and processes of marketing management - market analysis, segmentation, targeting and positioning, and the implementation and evaluation of marketing plans. When the student has completed this course they will understand how a marketing plan is developed and have the skills necessary to identify, analyze and solve marketing problems. Cannot earn credit in MG 314 and MNGT 314. Prerequisite: EC 202. Sophomore status or higher.
Course Typically Offered
-
3
Maximum Variable Credits
-
Repeatable
-
Number of Course Repeats When Repeatable
-
Max Credits Repeatable
-
Department or School
College
College of Professional Schools